About

The person behind the studio.

Hi, I'm George

I'm the person behind Yemadiso. After graduating from University of Bath, I've spent three and a half years working full stack across a handful of startups, which means I have a lot of experience at getting what needed to be done, done. Whether that was a mobile app, a backend server, infrastructure or a website. Startups and small businesses aren't for specialists, and I've grown to enjoy the challenges that these businesses bring. You end up with a fairly unfiltered view of what actually matters when you're building something from nothing.

That range is basically the whole pitch. I'm not precious about any one language or framework and my primary focus is on the needs of the given business, rather than building to chase tech influencer trends to pad my CV. I've picked up and put down more tech stacks than I can list here, and my job is pragmatically determining which one fits your problem, not which one I feel like using.

Of course, not all small business owners are technical! I understand this, and have a lot of experience working with non-technical clients and demystifying the process for them. If you have a problem, but aren't sure what you need to solve it, I can guide you through the process without the tech jargon. You'll be kept in the loop whilst the product is built, and pros and cons will be explained so the end product prioritises your vision.